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Chronic Bronchitis is a mixed media collage depicting
cannabis smoke moving through the Human lungs. Cannabis buds are used to
form the left and right lobes; meshed with rolled joints connected tip
to end that branch out as bronchi and bronchioles. Rolling papers wrap
around the left and right bronchus stems to form the trachea.
Designed by Malcolm Vendryes ( @highlucination ) for Peace Pipe Apparel
.: 175 gsm fine art paper
.: Multiple sizes
.: Matte finish
.: For indoor use
Chronic Bronchitis is a look into a longtime cannabis
smokers lungs, inspired by anti-smoking campaigns in the 1990’s that
often warned of the adverse effects of tobacco and depicted the excised
damaged lungs of longtime cigarette smokers.
Creative Process
One of the main techniques I like to implement into in
my designs is to create an image that tells two different stories , one
to each hemisphere of the brain- to create an internal dialogue within
the viewer, I like to call this technique "second-sight". This technique
works by taking advantage of the 2 hemispheres of the brain which are
like specialized processors for different types of information. The left
brain is generally associated with critical thought , logic, numbers,
small details , separation , language and linear thought , while the
right brain is generally associated with non-critical thinking, pattern
recognition, intuition, holistic thought (seeing the 'big picture' ) ,
vision , non verbal, and 3D forms.
In Chronic Bronchitis , the idea was to have the left brain see
cannabis buds and joints, in a straight forward logical - what you see
is what you get- kind of way; while the right brain , more influenced by
subconscious pattern recognition and visual 3D forms would
recognize the gestalt (old german word for shape or form) of the Lungs .
Art usually has an optimal viewing distance to really appreciate what
is being communicated , I use this "second-sight" technique to create a
sort of optimal mind state that is required to appreciate the artwork;
if the viewer is too left brained - focused on the small parts and
misses the bigger picture - they wont appreciate the "lungy" aspect of
the image, where as if they are too right brained - appreciating the
shape and form but missing the composition of the parts- they will miss
out on the "weedy" aspect of the image.
Early Sketches / Concepts
Chronic Bronchitis started as a loose concept of the
inside of a weed smokers lungs. In my early concepts you can see the
play on words bongchitis (at that point in time I had the idea of having
bong water floating in the bottom of the lung with down-stem bronchi)
which I scrapped for lack of bong associated visuals as the idea
evolved. I also fancied somehow having cannabis branches and leaves as
the bronchi but that was going to be a challenge, getting your hands on
some bud is one thing, getting your hands on a whole tree is another--
had to scrap that idea... maybe in the future. The illustrative style
felt too playful and cartoonish for the effect I had envisioned for this
artwork, I wanted the lungs to appear undoubtedly "real" (not a
drawing) visually so I decided to physically model the lungs using
cannabis and rolling papers- and photographing the arrangements.
